Recent Pathfinder Articles

Your Customer is NOT Always Right

If you’ve been in business longer than 12 months you’ve encountered that customer that is just impossible to please.  They blame you for something you can’t control, didn’t read your contract completely or just want more than you can possibly give.  You are then faced with the problem that your customer is W-R-O-N-G. There are… Read more »

Winging it? A bad idea!

You’ve made call after call, you’ve left many voice messages, written unanswered emails, all to no avail. Then, one day, you get a response and have now set up an appointment with this elusive prospect. Now what? First of all, don’t think of winging it and not doing any preparation.  That’s really a dumb thought. … Read more »

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