New customers; how do I find them?
This is the time of year you get a request from your boss to choose target accounts you will sell...
Milwaukee and Southeast Wisconsin executive and sales leader coaching
Recent Pathfinder Articles
Dialing for dollars is what we used to call making one sales phone call after another. Repeatedly getting voice mails is deflating and aggravating. It’s almost a surprise when someone actually answers their phone. Sometimes, leaving one message after another can have a negative impact on your ability to engage a live person on the other end of the call. Resist that! Here are a couple things to consider when you are making those proposal follow up or appointment ... Read More
We all have dormant prospects. You met them once and they seemed interested, but timing wasn’t right, or some similar excuse. It was a good meeting, but we knew nothing was going to happen anytime soon. We promised to stay in touch, but didn’t.Here’s a thought; build content that you can email to that ever growing list of prospects (or past customers) on some regular basis. It shouldn’t be weekly – that’s annoying. It shouldn’... Read More
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