I’m a sailor. I sold my last boat many years ago and now rent (charter) a boat to cruise. One of the charter companies we use sends a newsletter monthly. The last one was called “Someday, I’ll go sailing”. For years after selling the boat we talked about going to the Caribbean for a week… Read more »
There are no secrets
It’s no surprise that the speed of business has accelerated dramatically in the past decade. Our customers have more resources at their fingertips than ever before. What used to take an hour of research in hard copy directories now takes mere seconds online. Not only do they know more about what they need/want to buy,… Read more »
Drip, Drip, Drip
Back in March 2017 I wrote about “Check In” Calls Make You Sound Dumb. It generated a lot of responses. I want to add a little more to that line of thinking. This newsletter is perfect example of what we’ve come to call Drip Marketing. My intention is to offer content without a hard call… Read more »
What’s Your Story?
Not long ago I was coaching a young salesman and we made a joint call on strong prospect. He did a good job starting the call, asking great questions and listening. Then, he told a story that so mirrored what this new prospect was looking for I just sat in awe. Finally, as my young… Read more »
Don’t Waste the Next Two weeks…
It’s coming to that time of year when things begin to slow down. Current prospects become unavailable. More time is spent finding Christmas presents and decorations. Generally, many people begin slipping out of high gear. By the time we reach the week between Christmas and New Year’s we are almost in “PARK”. So, wrap up… Read more »
New customers; how do I find them?
This is the time of year you get a request from your boss to choose target accounts you will sell in the upcoming year. To avoid this becoming a very haphazard exercise, here are few steps to speed the process along. Not everyone is prospect for your product or service. Believe it, or not, some… Read more »
“Winging it” is a bad idea
We’ve all heard the guy with the scripted presentation. No matter what you say, he has a canned reply. It is sooo obvious. I suggest you try something similar yet different. To be clear, a scripted sales call is literally what you say in the conversation. They are effectively used in call centers selling vacations and aluminum… Read more »
Hunting Season Is Upon Us!
There seems to be confusion around the definition of “hunting” for new business. We all know a “hunter” typically finds new customers. What about hunting within our current customer base for new business? Let me begin by saying that when helping clients find a new sales rep we come across few true ““hunters”. In fact,… Read more »
Fire that CUSTOMER!
I recently wrote about firing prospects that consume way too much time and never buy anything. This time we’ll deal with customers that, while they may buy a lot, are just too demanding to warrant keeping them. Here are some warning signs to watch for and then some steps to take to Fire that Customer!… Read more »
You’re Fired! (not just for The Apprentice)
One of the things we continue to impress upon our coaching clients is how to qualify prospects. More succinctly; how do you know when to fire a prospect? Undoubtedly, this is our most difficult decision. When do you tell a prospect; you’re fired! Here are some tell-tale signs that will help you make that decision…. Read more »
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