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Recent Pathfinder Articles
It’s no surprise that the speed of business has accelerated dramatically in the past decade. Our customers have more resources at their fingertips than ever before. What used to take an hour of research in hard copy directories now takes mere seconds online. Not only do they know more about what they need/want to buy,… Read more »
Back in March 2017 I wrote about “Check In” Calls Make You Sound Dumb. It generated a lot of responses. I want to add a little more to that line of thinking. This newsletter is perfect example of what we’ve come to call Drip Marketing. My intention is to offer content without a hard call… Read more »
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"A lot of consultants offer mostly fluff, with some useful information mixed in. Mark cuts right to the the chase. You're not paying for unusable time spent." Mike Mackley
Director of Sales, Tilsner Carton Co.